Yotel
Crafting a holistic sonic brand identity to elevate the guest experience
The Challenge
Hotels often struggle to differentiate themselves, especially in the way they engage with guests beyond basic amenities. Many hotel spaces, from hallways to public facilities, are designed with function in mind, not experience. Yotel, however, wanted to elevate its brand by creating a unique auditory identity—one that would help guests feel at home, yet in a space that felt special and different from other hotel brands. The challenge was to craft a sonic strategy that could modulate mood, improve guest satisfaction, and enhance overall satisfaction ,particularly focusing on improving sleep quality for guests.
The Challenge
Hotels often struggle to differentiate themselves, especially in the way they engage with guests beyond basic amenities. Many hotel spaces, from hallways to public facilities, are designed with function in mind, not experience. Yotel, however, wanted to elevate its brand by creating a unique auditory identity—one that would help guests feel at home, yet in a space that felt special and different from other hotel brands. The challenge was to craft a sonic strategy that could modulate mood, improve guest satisfaction, and enhance overall satisfaction ,particularly focusing on improving sleep quality for guests.
The Solution
Yotel approached us for a comprehensive sonic consultancy to score the entire guest experience. Our task was to strategically design soundscapes that would enhance emotional engagement at every touchpoint of the customer journey. We introduced functional music and curated soundtracks to modulate energy levels, with a specific focus on areas that traditionally received little attention, such as corridors, stairwells, and public spaces. By embedding cultural references and functional sound principles into these spaces, we aimed to influence both the mood and cognitive state of guests, encouraging relaxation, productivity, and comfort.
The Solution
Yotel approached us for a comprehensive sonic consultancy to score the entire guest experience. Our task was to strategically design soundscapes that would enhance emotional engagement at every touchpoint of the customer journey. We introduced functional music and curated soundtracks to modulate energy levels, with a specific focus on areas that traditionally received little attention, such as corridors, stairwells, and public spaces. By embedding cultural references and functional sound principles into these spaces, we aimed to influence both the mood and cognitive state of guests, encouraging relaxation, productivity, and comfort.
The Outcome
The result was a holistic sonic brand identity that not only made Yotel easily recognizable but also created an emotionally resonant experience for their guests. The carefully crafted soundscapes encouraged a deeper emotional connection, improved guest satisfaction, and contributed toa more memorable stay. By transforming passive spaces into immersive environments, we significantly enhanced guest engagement and wellbeing, encouraging them to spend more time and money within the hotel. The sonic strategy also helped elevate sleep quality, aligning with the brand’s core promise of making guests feel at home while offering a uniquely personalized experience.
