It all started with a key question: can immersive art be therapeutic?
Thermengruppe Josef Wund's has an ongoing commitment to address the evolving consumers' needs. As customers become increasingly tech-savvy and health-conscious, their expectations are shifting, demanding a more holistic approach to wellbeing that incorporates advanced technology and immersive experiences.
To deepen this journey, Thermengruppe Josef Wund brought us onboard to deliver a visionary immersive experience that bridges the gap between science, wellbeing and arts.
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To deepen this journey, we partnered with the International Arts + Mind Lab (IAMLAB) at Johns Hopkins University, a pioneering institution in the field of neuroaesthetics. By interviewing international labs and experts, IAMLAB will be conducting research into how sensory interventions influence wellbeing, enriching our understanding of the intricate links between our sensory experiences and mental and emotional health. This collaborative effort will provide critical insights to guide the creation of intentional, wellness-enhancing spaces.
Forest Bathing, Lapuna encapsulates a visual narrative compressing 24 hours in the Amazon rainforest into a 24-minute experience.
With, participants are invited to engage their senses fully, fostering a reconnection with the subtle dialogues shared between humans and the natural world, conveyed through scent, touch, sight, and sound.
Inspired by the ancient Japanese tradition of ‘Shinrin-yoku’—or 'forest bathing'—which has been scientifically acclaimed as a beneficial practice for both physical and mental well-being, the rooms offer an immersive, eyes-open meditation. Participants are encouraged to recline, gaze upward, and immerse themselves in the splendour of the tropical rainforest as they journey through a typical day in its vibrant life.
Upon entering, visitors are greeted with a physical waterfall, leading them into a simulated tropical downpour where rain machines and spatial audio envelop their senses in a cleansing white noise—a sensory reset. They are then invited to relax in temperature-controlled, vibroacoustic circular furniture resembling lily pads, while gazing up at a projection depicting a majestic kapok (lupuna) tree against the backdrop of the Amazonian sky.
Three captivating video artworks transport guests into the heart of the rainforest, offering glimpses of the seldom-seen interactions between the towering lupuna tree and the ethereal 'Queen of the Night' flower nestled high within its branches. Through full immersion in this lush and biodiverse ecosystem, visitors perceive themselves as integral parts of nature, exploring the interconnectedness among life's various realms, where symbiotic relationships thrive and each component relies upon the other for existence.