Dr. Barbara Sturm
Tackling inflammation with advanced sensory treatments for healthier, more radiant skin
The Challenge
Dr. Barbara Sturm, a world-renowned aesthetics doctor and specialist in anti-inflammatory medicine, sought to integrate sensory treatments into her digital ecosystem. With a focus on skin rejuvenation and anti-aging, she wanted to explore how to reduce skin inflammation and enhance skin health. The challenge was to create a multi-faceted approach that included functional sound branding, at-home rituals, and augmented spa treatments to address skin inflammation and overall wellbeing.
The Challenge
Dr. Barbara Sturm, a world-renowned aesthetics doctor and specialist in anti-inflammatory medicine, sought to integrate sensory treatments into her digital ecosystem. With a focus on skin rejuvenation and anti-aging, she wanted to explore how to reduce skin inflammation and enhance skin health. The challenge was to create a multi-faceted approach that included functional sound branding, at-home rituals, and augmented spa treatments to address skin inflammation and overall wellbeing.
The Solution
We partnered with Dr. Sturm to delve into psychodermatology, a growing field that links mental health and skin conditions. We created an overall sound strategy for consumer rituals, focused on the interplay between chronic inflammation, stress, and poor sleep quality, developing daily interventions designed to reduce anxiety and inflammation. We also designed a speculative design sprint to envision future solutions including vibroacoustic therapy, a virtual skin assistant, and other innovative concepts.
The Solution
We partnered with Dr. Sturm to delve into psychodermatology, a growing field that links mental health and skin conditions. We created an overall sound strategy for consumer rituals, focused on the interplay between chronic inflammation, stress, and poor sleep quality, developing daily interventions designed to reduce anxiety and inflammation. We also designed a speculative design sprint to envision future solutions including vibroacoustic therapy, a virtual skin assistant, and other innovative concepts.
The Outcome
The collaboration resulted in a series of meditations seamlessly integrated into skincare routines, designed to maximize behavioral stickiness. The integration of sound branding and mindfulness-based rituals provided users with tools to reduce stress, and ultimately improve the appearance of their skin. We also developed sensory programs for spa treatments, enabling therapists to customize and program the experience foreach treatment session.
This project aligned Dr. Sturm's renowned skincare philosophy with innovative wellness solutions, helping to position her brand at the intersection of beauty and emotional health.
