Sleepcycle
Integrating scientifically informed music & masterclasses to improve sleep hygiene
The Challenge
Sleep deprivation is a growing concern, and many people struggle to manage their sleep due to the stress of modern life. Sleep Cycle, a leader in digital wellness, wanted to expand its Sleep Aid content by offering holistic solutions for better sleep. The challenge was to integrate effective and scientifically informed musical compositions that would promote relaxation, aid sleep quality, and help users unwind before bed.
The Challenge
Sleep deprivation is a growing concern, and many people struggle to manage their sleep due to the stress of modern life. Sleep Cycle, a leader in digital wellness, wanted to expand its Sleep Aid content by offering holistic solutions for better sleep. The challenge was to integrate effective and scientifically informed musical compositions that would promote relaxation, aid sleep quality, and help users unwind before bed.
The Solution
Our very own Tom Middleton, a wellness music pioneer and sleep science coach, created soundscapes based on sleep science principles. These soundscapes incorporated rhythmic entrainment, noise masking, and tempo-based sound to help guide users into a deep state of relaxation. The music was designed to be instrumental, with no lyrics or drums, ensuring it didn’t overstimulate. This collaboration also introduced a new sleep coaching program within the Sleep Cycle app, offering users a more comprehensive and mindful approach to improving their sleep.
The Solution
Our very own Tom Middleton, a wellness music pioneer and sleep science coach, created soundscapes based on sleep science principles. These soundscapes incorporated rhythmic entrainment, noise masking, and tempo-based sound to help guide users into a deep state of relaxation. The music was designed to be instrumental, with no lyrics or drums, ensuring it didn’t overstimulate. This collaboration also introduced a new sleep coaching program within the Sleep Cycle app, offering users a more comprehensive and mindful approach to improving their sleep.
The Outcome
The collaboration resulted in a new category within Sleep Cycle’s Sleep Aid library, which includes exclusive soundscapes, meditations, and sleep coaching content. Early feedback was very positive, with users reporting better sleep quality and easier relaxation at bedtime. The program helped expand Sleep Cycle’s offerings, positioning it as a leading platform for both sleep tracking and sleep improvement. This project successfully provided a holistic tool for millions to enhance their sleep quality.
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