Jaguar Land Rover

The Challenge

Jaguar Land Rover (JLR), a leader in luxury automotive innovation, wanted to enhance the driving experience by integrating sensory features in their newest series.Their goal was to evolve from simply creating smart vehicles to crafting thoughtful, wellbeing-focused experiences for their drivers.

The challenge was to blend advanced technology with luxury, using functional music and vibroacoustic technology to augment the driving experience. JLR aimed to create an immersive, multi-sensory experience that would go beyond traditional in-car entertainment, focusing on stress reduction and relaxation.

The Solution

Our role was to help them think about wellness not just as a feature, but as a core aspect of the driving experience. In collaboration with SUBPAC, we developed the Body and Soul Seat (BASS) system. This revolutionary feature combines vibroacoustic therapy with functional music to promote relaxation and mindfulness. The 40 Hz vibroacoustic vibrations synchronize neural activity, enhancing cognitive clarity and reducing stress. The music was specifically designed to modulate mood and energy levels, creating a calming atmosphere for the driver and passengers. Integrated seamlessly with the vehicle’s audio system, BASS transforms how sound is experienced in the car, providing both emotional and physical benefits.

The Outcome

The Body and Soul Seat system successfully delivered a transformative driving experience. It improved heart rate variability (HRV), a marker of stress reduction, and helped occupants achieve a more relaxed state during their journeys. The system was well-received, with 89% of users reporting reduced stress levels and enhanced relaxation. By integrating these technologies into their vehicles, JLR set anew standard for in-car comfort and wellbeing, elevating the luxury driving experience to unprecedented levels of innovation.