Jaguar Land Rover (JLR) represents the pinnacle of luxury in the automotive industry. With a vision of combining advanced technology with timeless elegance, JLR has constantly been at the forefront of innovation. Our collaboration with JLR was aimed at introducing a revolutionary new feature in the New Range Rover Sport SV EDITION ONE - the Body and Soul Seat (BASS) system.
Developed in conjunction with SUBPAC, a leader in tactile audio technology, our goal was to bring a novel dimension of sound to drivers, combining functional music and vibroacoustics to enhance the overall driving experience and wellbeing of the vehicle's occupants.
The incorporation of functional music and vibroacoustics is based on scientific principles that are designed to interact with the body and mind with an intentional regulation of energy and mood.
This method uses sound vibrations to relax the mind and body. 40 Hz vibroacoustics has been shown to synchronise neural activity, foster enhanced cognitive clarity and a profound state of relaxation and mindfulness - thereby reducing stress and anxiety.
This involves the creation of music that serves a specific purpose, in this case, to modulate mood and energy levels. The meticulously designed musical landscape focuses the user’s attention, reducing anxiety and promoting relaxation.
