Apple Music

Industry
Music, Consumer Tech
Services
Content Production, Spatial Research
Year
2022
World-first spatial sound immersion for wellbeing

Our brief

Platoon, the distribution and creative service provider for Apple Music, wanted to highlight the wellness applications of spatial sound. They commissioned us to produce an album that pushes the boundaries of the genre.

The science

At its heart, this project was about using music to modulate the nervous system. Spatial sound has an immediacy that allows the listener to be present. It focuses the listener’s awareness. And it engenders a sense of familiarity, comfort and safety that reduces anxiety and promotes sleep. For this project, we teamed up with Paul Oomen at the Spatial Sound Institute. Paul is a leading global authority on spatial audio.

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