Apple Music
World-first spatial sound immersion for wellbeing
The Challenge
Apple Music, in collaboration with Platoon, sought to explore the wellness potential of spatial sound. They approached us with the goal of creating an album series that not only pushed the boundaries of the genre but also investigate how spatial sound could be used to positively impact mental health, anxiety, focus, and sleep. The challenge was to explore cutting-edge sound technology through a wellness-focused narrative that would resonate with listeners seeking relaxation and grounding.
The Challenge
Apple Music, in collaboration with Platoon, sought to explore the wellness potential of spatial sound. They approached us with the goal of creating an album series that not only pushed the boundaries of the genre but also investigate how spatial sound could be used to positively impact mental health, anxiety, focus, and sleep. The challenge was to explore cutting-edge sound technology through a wellness-focused narrative that would resonate with listeners seeking relaxation and grounding.
The Solution
We partnered with Paul Oomen, a leading expert in spatial audio, to produce two albums designed to modulate the listener's nervous system. Through innovative spatial sound techniques, we created an immersive experience that engaged the listener's awareness, evoking feelings of comfort and safety. The sound design was tailored to reduce anxiety, deeper focus, and improve sleep, leveraging the immediacy and depth of spatial sound to create a deeply soothing experience and a strong sense of presence.
The Solution
We partnered with Paul Oomen, a leading expert in spatial audio, to produce two albums designed to modulate the listener's nervous system. Through innovative spatial sound techniques, we created an immersive experience that engaged the listener's awareness, evoking feelings of comfort and safety. The sound design was tailored to reduce anxiety, deeper focus, and improve sleep, leveraging the immediacy and depth of spatial sound to create a deeply soothing experience and a strong sense of presence.
The Outcome
The project was a great success and the album became a great example of how spatial sound can be used to enhance emotional wellbeing, with positive feedback from listeners who reported experiencing reduced anxiety and improved sleep. The collaboration not only showcased the potential of spatial sound in the wellness space but also reinforced Apple Music’s commitment to innovative content that supports mental health.
